Pocha Is Back

By Josh Cashio

In Korea, the word Pojangmacha refers to an establishment that people visit specifically to eat and drink alcohol. Korean Americans have abbreviated this word down to “Pocha” and implemented this concept into restaurants and spread their doctrine across America. Austin’s very own Pocha is Back is a prime example.

This establishment comes to life at night. Large parties of friends and family gather to feast on large plates of pork bulgogi, steaming skillets of corn cheese and boiling pots of kimchi soup. Every dish goes down with a timely shot of Soju on 15 minute intervals.

If you’re lucky enough to get a table on a Friday or Saturday night, you’ll find yourself surrounded by an invasive, exciting array of K-Pop music thumping through the restaurant. The only thing drowning out the anthemic soundtrack is the sound of yet another shareable dish coming to the table; ready to be devoured by hungry, eager drunks. Such is the tradition of Pojangmacha.