Town Lake Tatler
Austin, TX - East 5th
Huckberry is an amalgamation of all things an urban man considers rugged. This is where you shop for Goodyear welt boots, tooled leather belts or a camping stove to use once every presidential term.
Its headquarters are here in Austin but its customers are anywhere coffee is served in Yeti tumblers. You not be a Huckberry customer, but Jack is.
Jack is Huckberry’s in-house personification of a Huckberry buyer. He’s a man who's just beginning to dress himself. His wife is convinced he likes whiskey. And he is lined up at the crack of dawn for the bi-annual sample sale in east Austin.
In the fall and spring, Huckberry collects all their overstock, their sample pieces and their most fervent customers for a day-long mad dash to find deals.
In the Fair Market warehouse in east Austin, long card tables are lined up end to end and piled high with mounds of athletic fit, tapered chinos.
At each rack or table, the prices are printed on white sheets of paper that quickly lose their station. When checkout time comes you never really know what you’re going to pay. That’s fine. You’ll stare down the barrel of a $370 haul, look around the warehouse and think “maybe I’m Jack?” *
The center of this domed industrial flat is a dog fight for sartorial supremacy where clothes are snatched up as soon as they are put down. The outskirts are a men’s group where brave white guys drop their trousers and lose their shirts in the name of trying-on. Every item is met with affirmative feedback. “Those are fire bro,” is an inescapable chorus.
While men working in software sales slip into moc toe boots, one imagines a world where this masculinity won out. The affirmative, fashionable-ish one where men exalt the qualities of another man’s waxed jacket. Instead of the manosphere, Comedy Mothership world of conspiracy and misogyny.